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The Business of Dentistry / Rattan Raj; Manolescue George

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Quintessence Publishing # B8908

Benco Product # 5037-649

Country of Origin: United Kingdom

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Product Details

This book explores the interface between clinical dentistry and the management of a modern dental practice. It covers a range of business areas, including the principles of financial management and the use of financial ratios and indicators in relation to practice profitability. There will be an overview of modern marketing techniques including the concept of branding. ISBN: 1-85097-058-0 978-1-85097-058-3 , 9781850970583 153 pp; 45 color illus

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