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POPWHITE

Who doesn’t love a whiter smile? It is, after all, a confidence booster and a conversation starter! But when confronted with an entire store aisle packed with dental whitening options from industry giants, it is easy to get confused about the best way to get that whiter smile.

Conventional whitening products rely solely on peroxide, a bleaching agent; recent studies have shown that peroxide may be harmful when used continuously excessively. Further, aggressive bleaching regimes where a smile can end up looking unnaturally white.

We were determined to find a gentler, safer and more natural way to teeth-whitening.

POPWHITE, a fusion of nature and science, is based on physics principles regarding visible colors. Our proprietary technology, an FDA-approved violet dye composition called POP Technology™, harnesses the fact that when complementary colors combine, they cancel each other out.

Significantly, violet is a color complement to yellow; therefore, violet counteracts yellowish discoloration. So, when POP Technology™ is applied to dull stained teeth, the immediate result is a brighter smile which gets gradually whiter with consistent use.

Our revolutionary new approach to teeth-whitening not only exceeds expectations, but also departs from the risks associated with existing approaches.