NoGag™ Powder Pouch is a swallowing aid that suppresses the gag reflex within 10 seconds after application and lasts for 60 minutes. It is a proprietary mixture of common food-grade ingredients placed directly into the patient’s mouth on the top anterior 1/3 of the tongue – a smart, simple and stress-free procedure for patients, hygienists and dentists alike. Patient: Reducing the gag reflex aids the patient-provider experience to be more comfortable by reducing anxiety, fear, and stigma behind doctor visits. Dentist: The product boosts incremental patients, procedures, referrals, and provides a competitive advantage in the local market (Complete Dentist Office Marketing Toolkit to promote to patients is available no-charge). Non-Latex Country of Origin : USA