This vegan toothpaste has a low RDA of about 50 and SLS Free, triclosan Free and microplastics Free.The toothpaste "Pure Happiness" is as orange as a magnificent sunset, vegan, with fluoride and surprises with its taste of peach and apricot. We've also added some refreshing menthol in colorful beads. Together, this makes for a fabulously cooling and never-before-experienced toothbrushing experience. Removing plaque can be so pleasant. Gentle whitening meets professional oral hygiene. Every time you brush your teeth, they get a little whiter. Natural whitening with enzymes makes it possible. Hydroxyapatite makes teeth completely smooth, so discoloration is less likely to adhere. Also for pain-sensitive teeth: the whitening toothpaste closes dentin channels and alleviates discomfort. In addition, a blue filter makes the teeth appear even whiter - whitened and well-groomed teeth, without any sanding or bleaching. And the toothpaste also contains a lot of other good stuff: 950 ppm fluoride, xylitol, provitamin B5 and herbal extracts - echinacea, devil's claw and Indian pennywort - fight bacteria and thus counteract inflammation. Small power pellets of menthol provide an extra freshness kick. Key ingredients include Fluoride, Hydroxyapatite and Glucose Oxidase to ensure an enzymatic whitening effect that’s gentle on teeth. Does not contain harsh ingredients like SLS, Triclosan, bleaches, and plastic microbeads. This toothpaste has a low RDA of 50, so it is gentle on tooth enamel Non-Latex Shelf Life: 730 days